Brand Identity

Following a structured plan of action will help you avoid brain-drain and keep your ideas moving forward. Here I share my essential nine-step guide to approaching a brand design project, which will help your business identity feel unique, developed and super-professional.

Simplicity involves unburdening your life, and living more lightly with fewer distractions that interfere with a high quality life, as defined uniquely by each individual.

1947. Linda Breen Pierce.

Plenty of White Space

One of the keys to minimalism in design is effective use of white space and a distinct lack of clutter. Of course white space doesn’t have to be white, it simply refers to open space in the design, whatever color that may be. Clutter can have several negative impacts on visitors. Most importantly, visitors have a hard time focusing on the most important parts of a page if it is cluttered. White space makes the contents of the page easier to digest.

Effective Typography

Creating a website with very few images and extra items is not that difficult, but creating one that looks good can be more of a challenge. Many of the best mimimalistic designs compensate for using less photos and graphics by making better use of typography. Excellent typography is capable of replacing many of the visual benefits that are lost by not using a lot of images. For this reason, typography is even more critical in a minimalistic design than it is for other styles of design.

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